…how much simulated content do you consume and how/why is it better than the other content you interact with?…what is the hole being filled?…what are you dreaming about that you don’t have and why does this fulfill that dream?…appreciate any and all thoughts you or @Mike Gioia can fill on the creative benefits and needs of this space…if the future is simulations what expected gains should we expect in return?...
Simulated concept is a very new idea. It will be a while until it is consume-able. The entertainment use case people in the industry discuss is Westworld-- fully immersive narrative realities.
The exciting idea here for industry folks is customizability. Every consumer gets a different experience. How that will work exactly-- very up to debate within the industry.
...that tracks...seems most likely to be a "new" form of entertainment CYOA style (with rails or not)...will be curious to see the total thirst/growth for that over time and if it matches the investment (and/or even needs to)...appreciate you taking the time to read and comment back...
It's highly experimental. And there may be no there there.
I spoke with one TV exec who wanted to create a real-time avatar of a famous chef on a cooking show who would talk to you through your smart TV. The issue was it does not scale. With a TV show whether 1 or 1,000,000 million people watch it, it's just a video file. So there's no extra cost to hit more households. With this simulated chef giving personalized dialogue, every additional viewer costs more since they are getting different dialogue generated just for them. The idea was canned due to cost.
The positive case is hard to articulate with certainty. But 'Disney movies starring your kids' is an idea that I've seen light up media execs over and over. The industry likes that idea. I see a positive vision that is more like Edward Saatchi's of a simulated city with tons of complex relationships happening. The entertainment value would though, at least for me, would be watching the simulated city go off the rails in entertaining ways. And for me to be able to apply some influence on what happens.
And of course, 'simulated entertainment' may just end up being 'better video games' rather than a new medium altogether.
Pretty crazy! That AI interview was insane. The video was super realistic.
…how much simulated content do you consume and how/why is it better than the other content you interact with?…what is the hole being filled?…what are you dreaming about that you don’t have and why does this fulfill that dream?…appreciate any and all thoughts you or @Mike Gioia can fill on the creative benefits and needs of this space…if the future is simulations what expected gains should we expect in return?...
Simulated concept is a very new idea. It will be a while until it is consume-able. The entertainment use case people in the industry discuss is Westworld-- fully immersive narrative realities.
The exciting idea here for industry folks is customizability. Every consumer gets a different experience. How that will work exactly-- very up to debate within the industry.
...that tracks...seems most likely to be a "new" form of entertainment CYOA style (with rails or not)...will be curious to see the total thirst/growth for that over time and if it matches the investment (and/or even needs to)...appreciate you taking the time to read and comment back...
It's highly experimental. And there may be no there there.
I spoke with one TV exec who wanted to create a real-time avatar of a famous chef on a cooking show who would talk to you through your smart TV. The issue was it does not scale. With a TV show whether 1 or 1,000,000 million people watch it, it's just a video file. So there's no extra cost to hit more households. With this simulated chef giving personalized dialogue, every additional viewer costs more since they are getting different dialogue generated just for them. The idea was canned due to cost.
The positive case is hard to articulate with certainty. But 'Disney movies starring your kids' is an idea that I've seen light up media execs over and over. The industry likes that idea. I see a positive vision that is more like Edward Saatchi's of a simulated city with tons of complex relationships happening. The entertainment value would though, at least for me, would be watching the simulated city go off the rails in entertaining ways. And for me to be able to apply some influence on what happens.
And of course, 'simulated entertainment' may just end up being 'better video games' rather than a new medium altogether.